Product manager

Zele Day

Your primary responsibility is to shape and protect our product brands image in ways that promote our business. You’ll be responsible for maintaining media & influencers relations and collaborating with marketing teams in promotional activities.

You develop and implement publicity strategies for the company's products and services, including a crisis management strategy. You design and implement publicity strategies for our residential and commercial brands in line with consumer macro-trends or specific interior design and color trends. You create and manage a PR plan, including budgets and timelines. You are familiar with SEO and can implement a plan to improve referral traffic to our websites.

For this role, you are a creative and strategic thinker. You are familiar with various communication tactics like media pitching, social media campaigning, sponsoring and events.

You enjoy working in a multinational context, and can easily adapt to changes.


  • You are a networker pure sang and enjoy building an ecosystem of influencers and associations for our residential and commercial brands. You easily work yourself into the world of architects and interior designers and can identify opportunities to publicize our company’s brands
  • Passion for architecture and interior design. You are experienced in trend watching and can easily create beautiful design & trend stories for our brands
  • Excellent communication, presentation, public speaking and leadership skills. Experienced in copywriting and speech writing
  • Outstanding organizational and management skills
  • Able to work under pressure
  • Excellent knowledge of EN and NL. DE and FR are a plus!
  • Experienced in project management and execution of PR campaigns and/or initiatives


  • Formulate PR plans and strategies. Budget for PR events, programs and initiatives
  • Determine KPIs for PR
  • Measure and provide reports on each PR campaign
  • Build long-term relationships with all relevant stakeholders, such as trade media, associations, influencers, interior designers, architects, fair organizations etc.
  • Manage award programs, trade media relations and requests
  • Write or edit press releases, speeches or other PR copy
  • Design and implement a social media strategy for all brands and help determine the tone the different brands need to use across social media.
  • Enhance the brands’ voice and presence through online and offline channels.
  • Plan and supervise events and conferences in close collaboration with our event specialist or external agency
  • Get our clients in front of the public by arranging press conferences, event appearances and interviews
  • Support the implementation of promotional plans by the product marketing team
  • Present solutions in times of PR crisis. Respond to negative events and spin them into a positive image.

What do we offer

  • You will start in an inclusive, multicultural environment within a growing & sustainable company. You will be part of 'the change'!
  • You will have opportunities to take initiative, to learn from experienced colleagues and to follow training courses within an international context.
  • A life outside work? Most certainly! A flexible working arrangement, with the possibility to work from home, ensures that you can realize your dreams on and off the job.
  • Did we mention that we work in a traffic-free environment? So you'll definitely be home in time for dinner (and the apéro!).
  • Besides the challenges we offer you, we also offer an attractive salary package with numerous fringe benefits such as a company car, smartphone, meal vouchers, group insurance and hospitalization insurance.
  • Finally, you can enjoy 35 days of leave.